Communication campaign with the objective of supporting the pharmacy for the markets of sunscreen and the strengthening of the scientific role of the pharmacist by the Newpharm with a radio spot that is played on the local stations of Epirus, Corfu and Lefkada in prime time viewing.
The energy urges consumers to choose the right sunscreen from the pharmacy for their safety, and to trust the role of the pharmacist for the specialized tips from the experts .

The sound spots:
‘For all of you that the time has come to choose a sunscreen that suits you …don’t tire.

Ask for advice at your Pharmacy and enjoy the Sun .

O Pharmacist and trained staff will help you to choose the sunscreen that you need your own face and skin.

All sunscreens are not the same ….as our skin.

Good and Safe Summer ….with the right sunscreen from your Pharmacy.

A gentle reminder from the NEWPHARM.’